It is important to remember that Social Media is a Global Audience. Here’s a chart shows the importance of Active Users.
Notice that #LinkedIn has 294 active users and that means Facebook is 7.47 times larger.
YouTube is 6.46 times greater in active users.
WhatsApp is 5.10 larger.
Why does this matter? Well, many creators are getting excited by the increased engagement on LinkedIn. The question is will they survive as they try to jump into other platforms with larger audiences?