Here’s a link to the full article http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
One of our most important observations of the report is there is quite a bit of movement between different social media platforms.
Why is this important? Well, if you’re getting engagement on LinkedIn one way to test how strong that engagement is would be to also integrate a Facebook relationship with your key fans.
The other next obvious connection is YouTube at 94% (even higher than Facebook).
Are your relationships engaging with you on all three or just one? That will help you to determine the strength of the engagement.
We do suggest reading the whole report. Good stuff.